Strategy & Data Consulting
Before we spend a dollar of your budget, we look at what the data actually says.
We audit your analytics, funnel and current channels, then hand you a written strategy with clear priorities — whether or not you then have us execute it.
What's included
Everything covered in a strategy engagement
Data & analytics audit — a review of what's currently tracked (GA4, Meta Pixel, ad platforms) and whether the data can actually be trusted.
Funnel analysis — mapping the full journey from first touch to purchase or lead, and identifying where it leaks.
Channel & competitor snapshot — a look at which channels you're on, which you're not, and how your positioning compares to direct competitors.
Written growth strategy — a document setting out priorities, recommended channel mix and budget allocation, and a rough roadmap.
Strategy walkthrough call — we present the findings and recommendations directly, and answer questions live rather than just emailing a PDF.
Handoff-ready — the strategy is written so your own team, or another agency, could execute it without us — though most clients then have us implement it.
Our process
From raw data to a written roadmap
Data collection & audit
We get access to analytics, ad accounts and any existing reporting, and check what's actually reliable before drawing conclusions from it.
Funnel & channel analysis
We trace the customer journey stage by stage and map which channels are actually contributing versus just present.
Strategy development
Findings turn into prioritized recommendations: what to fix first, what to test, and where budget should go.
Presentation & handoff
We walk you through the strategy document live, and agree next steps — whether that's us executing it or handing it off.
What we look at
- Analytics & tracking (GA4, pixels)
- Ad account performance history
- Website / store funnel
- Current channel mix
Who this is for
- Businesses wanting a data-driven, outside view before committing budget
- Teams wanting a second opinion on their current strategy
- Anyone not ready for an ongoing retainer but who wants clear direction
Pricing
- Fixed-fee project
- Quoted after a short discovery call, based on scope
FAQ
Common questions
Does this commit us to hiring you for execution afterward?
No — the strategy document is a standalone deliverable you can hand to your own team or another agency. That said, most clients do have us implement it, since we already know the account and data by that point.
What access do you need?
Read-only access to analytics and any ad accounts you're running, plus a look at the website or store. No admin or billing access needed for the audit itself.
We have no paid campaigns yet — is there still something to analyze?
Yes — the strategy can start from your website/store analytics and market position alone, and recommend which channels to launch first rather than only optimizing existing ones.
Want an outside, data-driven read on your marketing?
Tell us what you have access to and what you're trying to achieve, and we'll scope it.
Get in touch