Paid Media Buying
Campaigns run by someone who lives in your ad account.
We plan, build and manage paid campaigns on Meta, Google Ads and TikTok — structured around your margins and sales cycle, not a template.
What's included
Everything covered under paid media management
Account & pixel audit — review of existing campaigns, tracking and account structure before anything changes.
Campaign structure & targeting — audience, placement and targeting strategy built for your funnel stage.
Budget allocation & bid strategy — spend split across channels and campaigns based on performance data.
Creative testing plan — briefs and a testing schedule for ad creative; we can work from assets you provide or brief a freelancer.
Ongoing optimization — regular review of spend, bids and audiences based on results, not a fixed schedule regardless of performance.
Reporting — regular performance reporting against the KPIs agreed at the start of the engagement.
Our process
From audit to a scaled, reported campaign
Audit & account setup
We review any existing account history, tracking (pixel/GA4) and previous campaigns, and set up or clean up account structure and conversion tracking.
Strategy & campaign build
A written media plan: channel mix, campaign structure, targeting approach and initial budget split, agreed with you before launch.
Launch & creative testing
Campaigns go live with a defined testing plan for creative and audiences, so early spend is generating learnings, not just impressions.
Scaling & optimization
Budget shifts toward what's working; underperforming audiences, placements or creative are paused or revised.
Reporting & strategy review
Regular reporting against the agreed KPIs, plus a recurring check-in on whether the strategy needs to change.
Platforms
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Shopping, Performance Max, YouTube)
- TikTok Ads
Who this is for
- Businesses with a working website or store, ready to drive traffic to it
- Teams without an in-house media buyer
- Existing accounts that need a fresh strategy
Pricing
- Fixed monthly retainer, or
- Percentage of monthly ad spend or revenue
- Agreed in writing before launch
FAQ
Common questions
Is there a minimum ad budget?
We'll tell you honestly if your current or planned budget is too small for paid media to make sense yet — this gets confirmed during the initial audit, before any commitment.
Do you produce the ad creative?
We write briefs and define the testing plan. We can work with creative you already have, or coordinate with a designer/videographer on your side or one we bring in for the project.
How is performance reported?
Against the KPIs agreed at the start of the engagement — typically spend, cost per result and revenue where trackable. Reporting cadence is set per client.
Is there a minimum contract length?
Terms and notice period are set out in the agreement before we start — we'll cover this directly when we scope your engagement.
Want a second opinion on your current campaigns?
Send us access or a summary of what you're running and we'll give you a direct read.
Get in touch