Lead Generation
Leads your sales team actually wants to call.
We design the funnel, build the landing page and forms, connect the routing, and run the ads that fill it — so cost per lead is measured against lead quality, not just volume.
What's included
Everything covered under a lead-gen engagement
Offer & funnel strategy — defining what you're offering (quote, consultation, demo, lead magnet) and the steps to get there.
Landing page & form build — a dedicated page and form (or booking flow) built for one goal: capturing the lead.
Lead routing & automation — leads delivered where you actually work: email, a CRM, or a shared spreadsheet, with no manual export step.
Qualification criteria — form fields and logic set up to flag or filter leads that don't match your target profile.
Paid traffic to the funnel — campaigns (paired with our Paid Media Buying service) built specifically to feed this funnel.
Reporting on cost per lead — regular reporting split by source, so you know which channel is producing usable leads.
Our process
From offer to a running lead pipeline
Offer & funnel strategy
We define the offer, the qualification criteria for a "good" lead, and map the steps from ad click to submitted lead.
Build
Landing page, form or booking flow, and the automation that routes each submission to where you work.
Traffic & launch
Campaigns go live, built specifically to send traffic into this funnel rather than a generic homepage.
Optimize for lead quality
We adjust targeting, form fields and qualification logic based on which leads your team actually closes, not just the cheapest form fill.
Channels
- Meta lead ads & landing pages
- Google Search & call campaigns
- TikTok lead campaigns
Who this is for
- B2B and service businesses selling via a sales process, not checkout
- Teams currently getting leads but too few are qualified
- Businesses without a dedicated landing page for ad traffic today
Pricing
- Fixed retainer, and/or
- Percentage of ad spend or revenue for the traffic component
FAQ
Common questions
What counts as a "qualified" lead?
Whatever you define it as — budget, timeline, company size, location. We build the qualification criteria into the funnel with you at the start, so it's not left to guesswork.
Do you connect to our CRM?
If your CRM supports a webhook, form integration or Zapier/Make connection, we can route leads directly into it. Otherwise leads go by email or into a shared spreadsheet.
Can this run without paid ads, on organic traffic only?
Yes — the funnel and landing page build stands on its own. Paid traffic is how most clients fill it quickly, but it isn't a requirement.
Getting leads, but not the right ones?
Tell us what "a good lead" looks like for you and we'll show you how we'd build the funnel around it.
Get in touch